Mount Carmel – Israel's Worst Ever Wildfire

KKL-JNF Worldwide Campaigns

Marketing Material Samples

	Operation Carmel Renewal: from Black to Green Operation Carmel Renewal - Campaign Details and Talking Points Web Campaign
	Emergency Appeal - Carmel Forest Fire Web Campaign
	From Arid to Green to Devastated by Fire Urgent Solidarity Meeting The Australian Jewish Community expresses its solidarity with the State of Israel Operation Carmel Renewal: from Black to Green NSW Communal Announcement Fires are Burning - flyer Emergency Fire Appeal - flyer Web Campaign
	Carmel Inferno! - Letter Carmel Inferno! - Flyer 110 Years of Israel's Work, Destroyed in 4 Days. The creation, included the text, of the attached notice was initiated and donated by the graphic designer. The notice will be printed in Switzerland's Jewish press. A similar, modified version will be published, gratis, in an Austrian daily newspaper. Catastrophe du mont Carmel - French Web Campaign
	"From Black to Green" campaign Lanzamiento de la campaña "De Negro a Verde" - Chile "De Negro a Verde" - Flyer Israel en llamas Ahora!! Israel nos necesita - Newsletter 1 2 3 4 Brasilian Campaign - the second part of the campaign will be sent just before Tu Bishvat. Web Campaign
	Distributing green ribbons A burned tree with green ribbons (Designed by McCann Erickson a leading global marketing communications company): KKL Israel launched a campaign whose motif is a burned tree with green ribbons which are being distributed throughout the country. In the press, the accompanying text to the photo of a tree with ribbons: "Israel is working to bring back the green to the Carmel. We lost hundreds of acres of natural woodlands. Rehabilitation will be a long and complex process, costing thousands of NIS, but we believe that together we can bring back the green to the Carmel", including a link for making donations. Appeal for support Letter of appeal for support Postcard Web Campaign
	Karnenu" Special edition 1 2 Call for contributions to bring back the green/rehabilitate the Carmel (14-12-2010) You are all invited to give, according to your pockets. Web Campaign
	Web Campaign
	Immediate Newsletter about 1.200 addresses Immediate information on their homepage (the page "donation" jumped from 15,1 % to 25,6 % clicks) Mailing to our donors - 10.000 addresses Attachment in the Jewish Newspaper - about 12.000 copies. Sent also to the Christian organizations Online ad in the Jewish Newspaper (scroll down) Web Campaign
	Flyer sent to KKL Finland members also to the members of the Jewish Community (total printed 900 copies) Flyer sent to the Christian friends of Israel in Finland (total four organizations) for their own use in their mailing.
	"Adama" - special edition on the Carmel. It will be distributed to 40 000 Jewish and Christian households and to 4 000 churches around Sweden. They estimate that more than 150 000 people will be exposed to the messages in the paper. KKl Sweeden send the file to all the Nordic region for their use. Web Campaign